Remember when I told you that the American Diabetes Association had conducted an internal video contest for staff that was similar to the Share Your Vision to Stop Diabetes® contest? I recently got to catch up with Sara Prevost, whose video won the contest:
Sara has been with the American Diabetes Association for nearly six years and works with our cycling fundraising event, Tour de Cure. I asked her a few questions about her inspiration for the video that I’d like to share with you:
What inspired you to participate in this contest – was it all about the iPad®?
Winning an iPad is nice, but really I think that demonstrating a cause via video is just where it’s at right now. So it was a combination of the prize and the opportunity to share my passion for the diabetes cause. Originally, this had been inspired by family members, but since I joined the Association, I’ve been inspired even more. Video is a strong medium to show this – plus it has the potential to go viral!
30 seconds isn’t very long – what was important for you to include in your video? Was there anything you ended up having to cut out?
I did have to cut out a lot. I wanted to talk about Step Out and Tour de Cure – the great people I’ve met at those events and how every step you take, mile you ride, dollar you raise, hour you volunteer – all of those actions make a difference. But I couldn’t include all of that and answer the question about why I want to Stop Diabetes, so I had to prioritize.
You video looked very professional – great lighting, smooth sound and editing, etc. Do you have experience in making videos? Did you have any help?
I confess, I have been involved in video production before, but it’s a hobby now, I think it’s a hobby for a lot of people. It’s a wonderful hobby to have these days, too, because the software is cheap and easy to use – even for people without any experience. Anyone with the ability to be artistic or creative may find that their talent translates into video beautifully – and it’s fun to play with and try new things!
Did you encounter any trouble while you were making your video – or editing it together?
There were some outtakes – when I was talking about the people I love who live with diabetes, it got pretty emotional. Sometimes I would start to cry or start to laugh – and I’d have to start all over again! When I was editing it together, I really did want to include some music, but I know it’s important to respect copyright, so I didn’t include it.
Were you surprised by how well your video came out?
I was! The idea had come to me in the middle of the night – so I wrote it down at 2am! I think all videos start with a good idea – and when you start making them, they start to stray to other ideas every now and then, but as long as you keep going back to that initial idea and use it to guide your direction, it will work.
What did you think of other submissions?
The creativity amazed me. It also reminded me that diabetes looks different to everyone. For some people it’d medications, for other it’s family, or money or children. The sky is the limit – some videos were emotional, others reminded me what a blessing it can be to get healthy. I’m really looking forward to seeing more submissions from the national contest!
What advice would you give to people who are thinking about making a “Share Your Vision” video?
I would say that you should start with an idea – what does diabetes mean to you? Then picture that idea, make it start to move. Play with the editing software that is available and have some fun building your concept – but no matter what, keep your original idea in mind. And don’t forget about time – if you can keep your message down to two sentences, it will help a lot.
What are you going to do with that iPad?
I’ve never really played with apps before – never had an iPhone or an iPod Touch. But you know what I’m super excited about? Something called “Color Splash” – which will make photos black and white, then add one color where you want it. I think this is perfect for Tour de Cure’s Red Riders – it really looks great. I guess that since I won it from the Association, I can use it to give back to the Association!
If you could tell the world one thing about diabetes, what would it be?
Don’t be ashamed, sad, or beat yourself up about diabetes. You didn’t choose it, and you don’t deserve it. Don’t spend your time questioning why you (or your loved ones) have diabetes. Get out and meet others – people with diabetes come in all shapes, colors, sizes and ages.
Thanks to Sara for sharing some of her thoughts with us. My mind keeps coming back to one thing Sara said: diabetes looks different to everyone. What does diabetes look like to you?