Are there any basketball fans out there? Planning to watch the BBVA NBA All-Star Celebrity Game tomorrow night on ESPN? If so, you’ll see the debut of a new public service announcement (PSA) featuring Dwight Howard of the Orlando Magic, Alana Beard of the Washington Mystics and NBA Legends Walt Frazier and Chris Dudley!
What’s this all about?
The National Basketball Association (NBA), the Women’s National Basketball Association (WNBA) and the NBA Development League, in collaboration with the American Diabetes Association and sanofi-aventis U.S. have launched Dribble to Stop Diabetes , a national campaign geared towards encouraging fans to be active, make healthy lifestyle choices and learn more about diabetes prevention, management and the potentially serious health complications that can be associated with the disease.
Starting tomorrow during the BBVA All-Star Celebrity Game national broadcast on ESPN, basketball fans will see a diabetes PSA that features the campaign ambassadors (Dwight Howard, Alana Beard, Walt Frazier and Chris Dudley). Dribble to Stop Diabetes will also host three NBA/WNBA/D-League FIT Clinics at the 2011 NBA All-Star Jam Session presented by adidas.
And this is just the beginning!
As part of the campaign, NBA, WNBA and NBA D-League teams will host Dribble to Stop Diabetes in-arena nights featuring on-court activation and PSAs. Teams will also provide fans with diabetes educational materials and Dribble to Stop Diabetes clinics will take place during the 2011 WNBA Finals.
There are several reasons I’m looking forward to seeing this collaboration evolve; one is that sports fans have some of the best inspiration to be active (sports are fun!), which has a huge impact on their health. Another reason is that the NBA is using its voice to raise awareness about diabetes and its complications. Finally, Dwight Howard is 6’11” and I am only 5’5”. If he’s 18 inches taller than me, I sure do want to have him on my side!
Thanks to sanofi-aventis U.S. and NBA/WNBA/D-League FIT for joining the movement to Stop Diabetes – now with bigger hands!