Here’s your chance to get a special sneak preview of the American Diabetes Association’s new 2012 public service announcements about diabetes prevention. These PSAs are being distributed to English and Spanish television stations around the country and you are among the first to view them!
Quite the track record
These PSAs are the latest in our award-winning CheckUp America series. Since 2007, the Association has been producing television, radio and print PSAs highlighting the risk factors for type 2 diabetes and heart disease.
We are proud that these spots have consistently ranked in the top 5 percent (sometimes top 1 percent) of all PSAs played in the U.S. in their launch year, according to Nielsen ratings.
Our campaigns also have an extraordinary shelf life. Most campaigns run their course after 12 months. Ours continue to earn top rankings for two, sometimes three years—even as the competitive PSA market has gotten much tougher (by a factor of about three).
Messages that make a difference
Our PSA messages have evolved, based on extensive research of public knowledge and perception. The messages have:
- Informed audiences of type 2 diabetes risk factors
- Inspired Americans to make lifestyle changes
- Guided people to implement those lifestyle changes
- Shown viewers the incentives to staying healthy
Research shows that Americans are more aware of blood glucose levels and are getting their blood glucose checked annually. This is great news!
However, the downside is half of those at risk are not taking steps to lose weight, which is the single greatest modifiable risk factor for type 2 diabetes.
Many people aren’t motivated to lose weight. They don’t see the need for weight loss. Oftentimes they don’t connect weight loss to preventing disease.
Stop Diabetes® before it starts
These new PSAs will encourage the public to take the Diabetes Risk Test or talk with a health care provider about the disease. If people know their risk, they can act early to prevent and manage diabetes and its deadly complications.
Reaching the 79 million American adults at risk for type 2 diabetes is an ambitious goal. We can’t do it alone.
Help us spread the word. Share these PSAs on Facebook and Twitter and encourage people to take the Diabetes Risk Test. Like the PSA says, it is free and takes less than 60 seconds. Thank you for your help!
James O. Hill, PhD
Chair, Prevention Committee
American Diabetes Association