We’re nearing the end of another great year! To finish it, we want to send an enormous “thank you” to all of our fantastic sponsors, whose support and participation has helped our mission to Stop Diabetes®, a disease that affects nearly 26 million Americans and another 79 million at risk.
In 2013, our sponsors made it possible for us to raise awareness, support research and advocate for legislative change, as well as provide critical information and services that help Americans with diabetes live healthier, longer lives.
As Vice President of Corporate Alliances, I ask you to help us express our gratitude to these companies for the incredible impact they’ve made. Below are a few of their highlights from 2013:
- This past year marked the launch of the Drive to Stop DiabetesSM, a national awareness initiative sponsored by Lilly Diabetes. As part of the campaign, Lilly Diabetes helped sponsor the No. 16 American Diabetes Association Drive to Stop Diabetes℠ Ford Mustang, driven by Ryan Reed, a NASCAR driver living with type 1 diabetes.
- Also, for the second consecutive year, Lilly Diabetes joined the Association as a national sponsor of our Tour de Cure® cycling events. In addition to their support of Tour, Lilly formed more than 90 teams of riders, who raised more than $220,000 to help Stop Diabetes. In addition, Lilly Diabetes reached its sixth year of supporting the Association’s camp scholarship fund with a $90,000 donation, which sent 90 children with diabetes to camp in 2013.
- Boehringer Ingelheim/Lilly Alliance once again supported the Association’s Living with Type 2 Diabetes program in 2013. Through this support, the Alliance demonstrated its long-term commitment to the Stop Diabetes movement and reinforced the importance of patient support and continuing education about the disease.
- The Dannon Company and its new Dannon® Light & Fit® Greek yogurt became a National Sponsor of our Stop Diabetes movement. This well-known brand will help the Association promote the importance of eating healthy while supporting local Tour de Cure events.
- Takeda became the first anchor sponsor of the Por tu Familia area in several markets of the American Diabetes Association EXPO. Their support allowed us to enhance the EXPO experience for the Latino/Hispanic population, who are disproportionately affected by diabetes.
- Walgreens returned as a National Strategic Partner by once again conducting a pin-pad donation campaign during American Diabetes Month®, which raised more than $4 million this November. In addition, they will help us sound the alarm for the 2014 American Diabetes Association’s Alert Day® by encouraging their customers to take the Diabetes Risk Test to learn their risk for type 2.
- Nutrisystem® D® elevated their commitment to the Association and their support of Step Out: Walk to Stop Diabetes® by becoming a National Strategic Partner. To help us further promote the importance of losing weight and maintaining a healthy weight for people with diabetes, Nutrisystem will conduct several promotions to educate and engage consumers about leading a healthier lifestyle.
- Novo Nordisk returned as the National Premier Sponsor and National Red Strider sponsor of Step Out. By forming teams throughout the country, the company and its employees not only raised additional funds, but also encouraged people with diabetes to become more active and healthy.
- Living with Type 2 Diabetes program members received an additional benefit in 2013 through the support of Care4life. Participants had the opportunity to enroll in the public version of Care4life, a mobile health program for managing type 2 diabetes, at no cost. As a sponsor of this program, Care4life aligned with the Association’s efforts to provide useful resources for people with diabetes.
I am very proud of the strides the Association has made this year in the fight to end diabetes and to improve the lives of all people affected by the disease. This work could not have been possible without the help mentioned above, and much more, from our generous corporate sponsors.
Here’s to another year of getting one step closer to a cure!
Vice President, Corporate Alliances
American Diabetes Association