I am thrilled to announce the launch of the American Diabetes Association’s redesigned website, diabetes.org. The site has been improved to place a greater focus on your needs and better deliver on the Association’s mission: To prevent and cure diabetes and to improve the lives of all people affected by diabetes.
With nearly 26 million people living with diabetes in the United States, and the annual cost of the disease estimated to be $245 billion, diabetes is taking a growing physical, emotional and economic toll on the country. To help in the fight to Stop Diabetes®, diabetes.org serves as the premier website for information, tools and resources for people living with and at risk for developing the disease, as well as family, friends and members of the diabetes community. This site is truly a one-stop shop, whether you’re looking for facts about diabetes prevention and treatment, healthy living tips or ways to get involved in the fight to Stop Diabetes.
The all-new diabetes.org is much more user friendly, and includes a responsive design—allowing for a consistent and enjoyable experience across all your devices and screen sizes including desktops, laptops, tablets and smartphones.
- Improved navigation includes detailed drop-down menus and an expanded footer area, allowing a deeper look into the site’s content pages from anywhere on the site.
- A sharing tools section gives you the opportunity to easily pass along articles and program information to family and friends.
- A refined utility bar features a navigation tool with quick links leading to the most popular areas on diabetes.org.
- To better serve the Latino community, we have developed more Spanish language pages so visitors can access the Association’s most popular content in Spanish.
- A “brand bar,” visible at the top of every diabetes.org page, showcases many of our signature events and programs, so you can quickly navigate to other Association sites, including DiabetesPro, stopdiabetes.com, Tour de Cure® and Step Out®: Walk to Stop Diabetes®. The brand bar will soon be implemented on other Association websites as well.
So head on over to diabetes.org, browse around and see what’s new! Then tell us what you think in the comments below.
Lois A. Witkop, MBA
Senior Vice President, Marketing Communications, American Diabetes Association